2025 CNY BREWFEST RECAP
The 2025 Wildcat Sports Pub CNY Brewfest presented by Sweet Grass was a BREW-tastic time this year! Held inside the Horticulture Building at the New York State Fairgrounds on Friday, January 31st and Saturday, February 1st, the CNY Brewfest celebrated our 28th year! We offered 150 different Brews along with ciders, canned cocktails, seltzers AND mocktails for over 1,600 guests. New this year, we welcomed “Brew-cade” presented by RetroGameCon which featured free play from Nintendo 64 to PS5 for guests along with our FREE cornhole zone thanks to our friends at the Syracuse Sports Association. The 2025 CNY Brewfest was a definitely a can’t miss event of 2025!
RADIO:
Galaxy Media Partners ran 4,210 radio spots across KROCK, TK99, Sunny 102 and all ESPN radio stations to promote the event with an additional 3,457 radio spots in our Utica market (radio stations including, KROCK Utica, Mix 102 and ESPN). PLUS, our Syracuse University Athletic spots which included 4 spots during 7 Basketball games and 4 spots during the Coach Autry Show.
Below are a few examples of the radio spots:
TV:
Below is an example of the spot that was ran by our friends at Sinclair (channel 3, 5 and CW6) to help promote the event.
BREWFEST MAP:
SOCIAL MEDIA:
Below are a few examples of our social media posts to promote the event and get our guests excited for the event!
NEWS/PRESS COVERAGE:
Below are a few links regarding news/press coverage for the event.
Click HERE for “CNY Brewfest returns this weekend with new focus on seltzers, canned cocktails and more.”
Click HERE for “This is what you’ll pay going to the NYS Fairgrounds events this weekend”
Click HERE for “Central NY’s Longest Running Brewfest Returns!”
Click HERE for “UNTAPPD: CNY Brewfest - 2025”
WEBSITE STATISTICS:
WITHIN THE LAST 30 DAYS:
19,000 unique visitors
26,000 page views
91% mobile (up from last year!)
Top 5 Cities Reached:
Syracuse
Liverpool
Rensselaer
Camillus
Buffalo
FACEBOOK STATISTICS:
“CNY Brewfest” Facebook page
52% - WOMEN
47% - MALE
Largest Age Demographic is between the ages of 35-44 followed by the ages of 45-54
Paid Organic Reach - 183,670
Organic Reach - 17,806
Total Organic Reach - 194,500
Views - 784,500
Link Clicks - 8,400
