2024 CNY BREWFEST RECAP
The 2024 Wildcat Sports Pub CNY Brewfest was a BREW-TASTIC time this year as we took over the Horticulture Building at the New York State Fairgrounds on March 22nd & 23rd. With over 160+ brews to sample, the CNY Brewfest has been the largest Brewfest in the area. As we celebrated our 27th year, we welcomed over 2,000 people to sample beers, enjoy live music, and shop from the area’s best local vendors. The 2024 Wildcat Sports Pub CNY Brewfest was a can’t miss event!
RADIO:
Over the course of a month and a half, Galaxy Media Partners ran 2,449 radio spots across all of our Syracuse radio stations including KROCK, TK99, Sunny 102, and all ESPN Radio stations to promote the CNY Brewfest PLUS an additional 2,250 radio spots across our Utica Market (stations including KROCK Utica, Mix 104, and Utica ESPN).
The on air radio team had over 1,500 total on air mentions to promote the event as well. Both of our KROCK stations (Syracuse and Utica) had around 600 on air mentions, TK99 had a total of 300 on air mentions, both ESPN stations (Syracuse and Utica) had over 200 on air mentions, Sunny102 had over 200 on air mentions and lastly our Utica Mix 105 station, which had over 200 on air mentions.
Below are a few examples of the radio spots that were ran:
SOCIAL MEDIA:
Below are a few examples of our social media posts promoting the event.
SOCIAL MEDIA STATISTICS:
“CNY Brewfest” Facebook page
51% female
49% male
35-44 largest demo, followed by 45-54
Organic reach – 130,000
Paid reach – 108,450
Combo reach – 238,450
Link Clicks w/ organic posts– 3,782
Link Clicks w/ paid posts– 9,125
Followers 2,600 (+105)
DIGITAL MARKETING:
NEW YORK STATE FAIR MARQUEE:
NEWS/PRESS COVERAGE:
Below are a few links regarding news/press coverage for CNY Brewfest.
Click HERE for “CNY Brewfest on tap, March 22-23 at the NY State Fairgrounds”
Click HERE for “CNY Brewfest returns to the New York State Fair this weekend”
Click HERE for “CNY Brewfest Returns to Delight Beer Enthusiasts for Another Year”
Click HERE for “CNY Brewfest returns for 28th year, boosting 100+ breweries, live music and local food!”
Click HERE for “CNY Brewfest 2024”
Click HERE for “14 things to do this week in CNY”
CNY BREWFEST MERCHANDISE:
CNY BREWFEST SAMPLE GLASS LANYARD
CNY BREWFEST PINT GLASS
ONSITE ACTIVATION:
THANK YOU FOR YOUR SUPPORT!
The 2024 Wildcat Sports Pub CNY Brewfest was a BREW-TASTIC time! Thank you for YOUR support and a special thanks to our sponsors, Wildcat Sports Pub, Auburn Auto Group, Ayrloom, LeafGuard, Phygit Foods and Renewal by Anderson.